‘Billionaires Behaving Badly?’ – now there’s an eye-catching headline
In case you were wondering, this blog isn’t about a Russian oil tycoon or a Premier-league footballer with an eye for the ladies. In fact, ‘Billionaires Behaving Badly?’ is the title of a recent...
View ArticleCan the most influential person in the world really be Justin Bieber?
In the fledging industry of social media influence, companies such as Klout, Peerindex and Kred claim they have the secret formula which can, out of the millions of social media users, identify those...
View ArticleThe Fragile State of Bank Reputations – results from a 2012 American survey
Trust. Admiration. Respect. When was the last time you heard these words used to describe a bank? Not so long ago in fact, according to an American Banker/Reputation Institute study just published...
View ArticleROI — The Realisation of Influence
Good communicators everywhere should forget ‘Return on Investment’. There’s no such thing in our discipline of communicating with people. Think instead ‘Realisation of Influence’. Now, that really is...
View ArticleComms directors need ‘sat nav’ to be conscience of organisation
Sales of sat navs doubled in Europe between 2006 and 2009 to 14 million. Very few people these days begin a journey without first inputting basic data – that is to say, current position and end...
View ArticleComms of a Higher Order
Christmas is over and one feels it’s time for ecclesiastical reflection. The ‘most wonderful time of the year’ has been a roller coaster ride for the Church of England. The rejection of women bishops....
View ArticleBig Screen, Little Screen: the evolving relationship between TV and search
Brian Solis, author of The End of Business as Usual, always provides good food for thought, particularly his observations about how technology is changing culture and behaviour. In this article, he...
View ArticleForget ‘License to Operate’: Businesses now must earn ‘License to Lead’
We don’t trust business leaders and government officials to tell truth, according to the 2013 Edelman Trust Barometer. However, public trust in business, government and NGO’s has risen since last year....
View ArticleRyanair’s new comms chief sticks two fingers up at social media
Most companies have now concluded that, like it or not, social media is here to stay and must be harnessed for commercial advantage. But not Ryanair. After a couple of bruising years at the hands of...
View ArticleAre businesses invading privacy by listening in on social media conversations?
Social media experts have told us time and again that listening is a vital component of social media strategy. Listening helps companies to learn how better to serve and engage with customers. But a...
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